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Atlanta, since 1995

Atlanta Event Production Company

True Productions has been putting shows up in Atlanta since 1995. Staging, audio, lighting, and LED video, designed and deployed out of our shop on Northcrest Road. A general session for four hundred. A gala that turns into an after party. A festival field in August, and a boardroom of twelve the Tuesday after. Same crew, same number to call.

The work

What we do before the lights go down

The Advance

Somebody walks the space, reviews the CAD drawings, and the rigging plot; that determines what the room will actually do. Ceiling heights set trim, and the audio and lighting designs get built against the stage plot and the seating chart. The dock and the freight elevator decide how long load-in takes, which is why a downtown Atlanta build gets called for six in the morning instead of ten. Everything after the truck doors open is a consequence of the advance.

Load-in

Trucks, carts, points, power. Rigging goes up, stage decks go down. The lighting hangs and the PA flies. A four hour build only pans out when the site is ready as the trucks pull in. We staff our shows internally wherever we can, so the crew knows the gear and the pack before the first case gets cracked.

Show

Weeks of planning land in one moment, when the doors open. Front of house, monitor world, lighting console, video switcher, each with an operator who has already run the file. Getting to stand back and watch a drawing turn into a room full of joyful people is why the crew keeps showing up.

Strike

Out clean, on the house clock, with the room returned the way we found it. Most of what a venue remembers about a production company happens in the final hour.

Outdoor truss roof stage system built by True Productions
01

Staging

From 8'x8' risers to 60'x40' decks and larger, plus truss roof systems and the Apex 3224 mobile stage at 13,500lbs roof capacity.

L-Acoustics line array sound system deployed by True Productions at a live event
02

Audio

L-Acoustics K2 and Kara II line arrays, KS28 and KS21 subs, wireless RF coordinated across the frequency map, in five tiers from a ballroom to a field.

Concert lighting rig with beams and color washes operated by True Productions
03

Lighting

MAC Viper and Claypaky fixtures, uplighting and wash, programmed on grandMA3 and handed over on a show file your own operator can run.

LED display and projection mapping produced by True Productions inside the World of Coca-Cola
04

Video

Indoor and outdoor LED walls sized to viewing distance and daylight, driven through NovaStar processing, with high-brightness projection when a wall is the wrong answer.

Permanently installed LED video wall in a hotel lounge by True Productions
05

AV Installs

Permanent systems your staff can run, handed over with the documentation.

Permanently installed AV system serviced by True Productions
06

AV Service & Maintenance

Service agreements, repair calls, and scheduled visits, on any system.

Corporate general session stage with LED video wall built by True Productions in an Atlanta ballroom
07

Corporate Events

General sessions, conferences, and meetings, run by one team.

Ballroom uplighting and event production for a gala by True Productions
08

Galas & Receptions

Uplighting, program-and-party sound, and rooms that photograph well.

Concert stage production with lighting rig by True Productions
09

Concerts & Festivals

Mobile stages, truss roofs, line arrays, and a weather plan.

Brand activation with projection and color lighting produced by True Productions
10

Brand Activations

Built fast in public space, finished from every angle.

The shop

Since 1995, from Northcrest Road

Atlanta venues

Rooms we know

The Tabernacle, where rigging is limited to the house grid, so intricate designs get solved in the advance instead of on the day. Buckhead Theatre, where you plan a ground package from the start. Terminal West, where the house rig is JBL boxes and a Chauvet lighting package, so the spec starts from what is already in the room. The Eastern, properly treated and running L-Acoustics, the same platform we spec and tune. District Atlanta, which we designed and installed. World of Coca-Cola, where nothing is installed and the load-in window is short, which is why we built a wireless speaker package for that room. This system deploys in under an hour.

FAQ

Frequently Asked Questions

Which service do I need for my event?

Most one-time events fall under corporate, gala, concert, or activation production, and permanent venue systems belong to our install team. If you are not sure, tell us about the event and we will point you to the right crew.

Can you combine services for one event?

Yes, and most clients do. Staging, audio, video, and lighting come from one team with one point of contact, so the pieces are designed together instead of stitched from separate vendors.

What areas do you serve?

We serve the Atlanta metro, including Sandy Springs, Marietta, and Alpharetta, plus the wider Southeast. For touring and multi-city corporate work, we travel beyond that.

Do you rent equipment without full production?

Yes. Audio, lighting, staging, and video rentals all come delivered and set up, and you can add engineers and operators whenever you want the show run for you.

How far in advance should we book?

Four to six weeks is comfortable for most events, and festival season books further out. We take shorter timelines when the calendar allows, so contact us to check your date.

Where is True Productions based?

3731 Northcrest Rd Suite 32, Atlanta, GA 30340. An Atlanta company since 1995, and everything gets prepped and tested at that address before it ships to your room.

What happens between booking and show day?

An advance. Somebody walks the room or reads the plot, then works out trim height, coverage, power, and how long load-in takes given the dock. That is where the show actually gets designed, and it starts early rather than the week before.

Do you send crew, or only equipment?

Both, and you pick. Rentals arrive delivered and set up. Add engineers and operators when you want the show run for you, which is most corporate general sessions and every concert.

Contact us

Reach Out
3731 Northcrest Rd
Suite 32
Atlanta, GA 30340(404) 817-3566info@true-productions.com
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